David de Rothschild will also be testing two new formulations by Kiehl’s during the Plastiki Expedition. AMERICAN skincare brand Kiehl’s continues its commitment to save the environment as it supports “The Plastiki Expedition”, a bold adventure led by environmentalist and founder of Adventure Ecology David de Rothschild.
In a 60ft catamaran constructed of Post-Consumer plastic bottles, srPET (self reinforcing Polyethylene Terephthalate) and recycled waste, de Rothschild and his crew will embark on a three-month voyage in August across the Pacific Ocean, spanning 11,000 nautical miles from San Francisco to Sydney.Their mission? To beat waste, of course. If that’s not enough, the Plastiki crew is also bent on changing mindsets by encouraging the world to re-think waste as a resource.Kiehl’s worldwide general manager Patrick Kullenberg, in a Press statement, said: “We are honoured to support David and his crew on their mission to raise awareness about plastic waste in our oceans.”Sharing the spirit of discovery and adventure with the Plastiki team, Kiehl’s has turned to David and his crew to test two new formulations to ensure their endurance and efficacy in the harshest of weather conditions along the Pacific.“Kiehl’s has found inspiration in adventure, and you see its influence in many of our products like the Ultra Facial Cream, which was tested in a freezing conditions during a 2005 expedition to Greenland. We are eager to see David and his crew arrive safely in Sydney and to learn how the formulas held up in the demanding Pacific Ocean,” said Kullenberg.
No comments:
Post a Comment